What do you do when you come across a social media site with over 190 million users and 65 million daily posts? Turn it into a website promotion tool, that’s what.
Twitter links are nofollow, but that doesn’t mean that you can’t use the social network for website promotion. On the one hand, many SEO experts say that Twitter isn’t a ranking factor. However, Twitter pages directly influence Google’s SERPs and thus may be a major force in search engine visibility. Whether or not Twitter directly affects the SERPs, here are Twitter SEO tactics that are worth checking out.Improve Website SEO Using Twitter
After creating new posts on your blog or site, it only makes sense to tweet about it. You’ll be surprised to find how many users search Twitter for useful information or tips. Moreover, you can’t expect to receive millions of site visitors simply by posting a link to your site. Choose interesting text for better website promotion. A boring title won’t get you anywhere. Something like “10 Tips to Increase Twitter Followers” may generate more clicks. This doesn’t really affect your search engine rankings, but it’s an effective Twitter website traffic strategy.
Using Twitter for Link Building
By having a large group of Twitter followers, more will see your new posts and announcements. Here’s how to do your Twitter SEO. First off, for effective website promotion it’s imperative that you have a large group of followers. Follow people who share the same interests as you and those within your niche. Some 30% of the users you follow will follow back. Those who are convinced that you should be followed on Twitter are surely interested in your latest updates. Yes, Twitter is really a great PR and website promotion tool.Improve Website SEO Using Twitter
Furthermore, it’s highly likely that your followers will write about your new content in their blogs. This translates to link building. Plus, did you know that Google doesn’t index shortened URLs? Instead, they index the actual URLs. Thus, you get even more website promotion opportunities.
There’s this useful Twitter SEO tool/website called TweetMeme that lets you check the number of users that have posted tweets with a link to your site. TweetMeme can also tell which of your posts have been picked up and retweeted by the general public.
Important Things to Remember
When doing your Twitter SEO strategies, remember that all your tweets shouldn’t be about your own website and content. This is bad for your website promotion and would turn people off. No one wants to follow a conceited, I’m-so-great prima donna. Besides, if your tweets would be all about your products and services, they would look spammy. Post engaging and useful information, answer and ask questions, tweet interesting facts, and send messages that your followers will find valuable.Improve Website SEO Using Twitter
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